{"id":29176,"date":"2025-06-16T14:39:00","date_gmt":"2025-06-16T12:39:00","guid":{"rendered":"https:\/\/deeops.fr\/old\/?page_id=29176"},"modified":"2026-04-01T15:25:01","modified_gmt":"2026-04-01T13:25:01","slug":"rentabilite-economique","status":"publish","type":"page","link":"https:\/\/deeops.fr\/old\/glossaire\/rentabilite-economique\/","title":{"rendered":"Rentabilit\u00e9 \u00e9conomique"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row module_class=\u00a0\u00bbglossaire-content\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||23px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h1>Qu&rsquo;est-ce que la rentabilit\u00e9 \u00e9conomique ?<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: left;\">La rentabilit\u00e9 \u00e9conomique d\u00e9signe la capacit\u00e9 d\u2019une entreprise \u00e0 g\u00e9n\u00e9rer un profit \u00e0 partir de l\u2019ensemble de ses actifs, ind\u00e9pendamment de son mode de financement. Cet indicateur refl\u00e8te l\u2019efficacit\u00e9 avec laquelle les ressources sont utilis\u00e9es pour produire de la valeur. Il est essentiel pour \u00e9valuer la performance op\u00e9rationnelle d\u2019une entreprise, sans biais li\u00e9 \u00e0 son niveau d\u2019endettement.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>Que mesure la rentabilit\u00e9 \u00e9conomique ?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: left;\">Elle mesure le rendement des actifs \u00e9conomiques (capitaux investis) en rapport avec le r\u00e9sultat d\u2019exploitation (EBIT). Cela permet de juger si l\u2019entreprise utilise efficacement ses ressources productives.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h4 style=\"text-align: left;\">Formule :<\/h4>\n<p style=\"text-align: left;\"><strong>Rentabilit\u00e9 \u00e9conomique = R\u00e9sultat d\u2019exploitation \/ Actifs \u00e9conomiques<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>Pourquoi cet indicateur est-il important ?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>La rentabilit\u00e9 \u00e9conomique est un outil d\u2019analyse strat\u00e9gique :<\/p>\n<ul>\n<li>Elle permet d\u2019\u00e9valuer l\u2019efficacit\u00e9 r\u00e9elle des op\u00e9rations.<\/li>\n<li>Elle facilite la comparaison entre entreprises ou secteurs d\u2019activit\u00e9.<\/li>\n<li>Elle aide \u00e0 orienter les d\u00e9cisions d\u2019investissement ou de r\u00e9organisation.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>Quelle est la diff\u00e9rence avec la rentabilit\u00e9 financi\u00e8re ?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul>\n<li><strong>Rentabilit\u00e9 \u00e9conomique :<\/strong> se concentre sur l&rsquo;efficacit\u00e9 op\u00e9rationnelle, sans tenir compte du financement.<\/li>\n<li><strong>Rentabilit\u00e9 financi\u00e8re<\/strong> : mesure la performance du point de vue des actionnaires, en int\u00e9grant la structure financi\u00e8re (emprunts, capitaux propres).<\/li>\n<\/ul>\n<p>Une entreprise peut \u00eatre tr\u00e8s rentable \u00e9conomiquement, mais peu rentable financi\u00e8rement si elle utilise peu ou pas de levier d\u2019endettement.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>Comment am\u00e9liorer la rentabilit\u00e9 \u00e9conomique ?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Plusieurs leviers peuvent \u00eatre actionn\u00e9s :<\/p>\n<ul>\n<li>Optimiser la marge op\u00e9rationnelle en augmentant le chiffre d\u2019affaires ou en r\u00e9duisant les co\u00fbts.<\/li>\n<li>Am\u00e9liorer l\u2019utilisation des actifs (immobilisations, stocks, \u00e9quipements).<\/li>\n<li>Supprimer les investissements peu productifs ou r\u00e9allouer les ressources.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>Quel r\u00f4le joue DeeOps dans le pilotage de la rentabilit\u00e9 ?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Gr\u00e2ce \u00e0 ses modules int\u00e9gr\u00e9s (comptabilit\u00e9, achats, ventes, tr\u00e9sorerie, analyse de performance), DeeOps permet de :<\/p>\n<ul>\n<li>Suivre les indicateurs de rentabilit\u00e9 en temps r\u00e9el.<\/li>\n<li>Identifier les actifs sous-performants.<\/li>\n<li>Simuler l\u2019impact d\u2019un investissement ou d\u2019une d\u00e9cision strat\u00e9gique.<\/li>\n<li>Automatiser les rapports financiers pour optimiser la prise de d\u00e9cision.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb3_5,2_5&Prime; use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb2&Prime; custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#edf1ff\u00a0\u00bb custom_padding=\u00a0\u00bb30px|30px|30px|30px|true|true\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb25px|25px|25px|25px|true|true\u00a0\u00bb custom_css_main_element=\u00a0\u00bbposition: relative;||display:flex;||align-items:center;\u00a0\u00bb border_radii=\u00a0\u00bbon|25px|25px|25px|25px\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_css_main_element_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_css_main_element_tablet=\u00a0\u00bb\/*display:flex;||align-items:center;*\/\u00a0\u00bb custom_css_main_element_phone=\u00a0\u00bb\/*display:flex;||align-items:center;*\/\u00a0\u00bb][et_pb_column type=\u00a0\u00bb3_5&Prime; _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb|700|||||||\u00a0\u00bb text_font_size=\u00a0\u00bb60px\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb45px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb30px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb module_class=\u00a0\u00bbh2-cta\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<h2><span style=\"color: #000000;\">Besoin d\u2019un ERP fiable, \u00e9volutif<br \/>et adapt\u00e9 \u00e0 votre activit\u00e9 ?<\/span><\/h2>\n<p>[\/et_pb_text][et_pb_button button_url=\u00a0\u00bb\/contact\/\u00a0\u00bb button_text=\u00a0\u00bbD\u00e9couvrez DeeOps !\u00a0\u00bb button_alignment=\u00a0\u00bbleft\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_size=\u00a0\u00bb20px\u00a0\u00bb button_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb button_bg_color=\u00a0\u00bb#0046fc\u00a0\u00bb button_border_width=\u00a0\u00bb0px\u00a0\u00bb button_border_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb button_border_radius=\u00a0\u00bb50px\u00a0\u00bb button_icon=\u00a0\u00bb&#xf1d8;||fa||900&Prime; button_text_size_tablet=\u00a0\u00bb20px\u00a0\u00bb button_text_size_phone=\u00a0\u00bb18px\u00a0\u00bb button_text_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb button_bg_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb button_custom_margin_tablet=\u00a0\u00bb|50px|||false|false\u00a0\u00bb button_custom_margin_phone=\u00a0\u00bb|0px|||false|false\u00a0\u00bb button_custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb button_bg_color__hover=\u00a0\u00bb#0046fc\u00a0\u00bb][\/et_pb_button][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_5&Prime; _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/deeops.fr\/old\/wp-content\/uploads\/2025\/05\/CTA-.webp\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb align_tablet=\u00a0\u00bbleft\u00a0\u00bb align_phone=\u00a0\u00bbcenter\u00a0\u00bb align_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb300px\u00a0\u00bb width_tablet=\u00a0\u00bb300px\u00a0\u00bb width_last_edited=\u00a0\u00bboff|tablet\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Qu&rsquo;est-ce que la rentabilit\u00e9 \u00e9conomique ?La rentabilit\u00e9 \u00e9conomique d\u00e9signe la capacit\u00e9 d\u2019une entreprise \u00e0 g\u00e9n\u00e9rer un profit \u00e0 partir de l\u2019ensemble de ses actifs, ind\u00e9pendamment de son mode de financement. Cet indicateur refl\u00e8te l\u2019efficacit\u00e9 avec laquelle les ressources sont utilis\u00e9es pour produire de la valeur. Il est essentiel pour \u00e9valuer la performance op\u00e9rationnelle d\u2019une entreprise, sans biais li\u00e9 \u00e0 son niveau d\u2019endettement.Que mesure la rentabilit\u00e9 \u00e9conomique ?Elle mesure le rendement des actifs \u00e9conomiques (capitaux investis) en rapport avec le r\u00e9sultat d\u2019exploitation (EBIT). Cela permet de juger si l\u2019entreprise utilise efficacement ses ressources productives.Formule : Rentabilit\u00e9 \u00e9conomique = R\u00e9sultat d\u2019exploitation \/ Actifs \u00e9conomiquesPourquoi cet indicateur est-il important ?La rentabilit\u00e9 \u00e9conomique est un outil d\u2019analyse strat\u00e9gique : Elle permet d\u2019\u00e9valuer l\u2019efficacit\u00e9 r\u00e9elle des op\u00e9rations. Elle facilite la comparaison entre entreprises ou secteurs d\u2019activit\u00e9. Elle aide \u00e0 orienter les d\u00e9cisions d\u2019investissement ou de r\u00e9organisation. Quelle est la diff\u00e9rence avec la rentabilit\u00e9 financi\u00e8re ? Rentabilit\u00e9 \u00e9conomique : se concentre sur l&rsquo;efficacit\u00e9 op\u00e9rationnelle, sans tenir compte du financement. Rentabilit\u00e9 financi\u00e8re : mesure la performance du point de vue des actionnaires, en int\u00e9grant la structure financi\u00e8re (emprunts, capitaux propres). Une entreprise peut \u00eatre tr\u00e8s rentable \u00e9conomiquement, mais peu rentable financi\u00e8rement si elle utilise peu ou pas [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":25671,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-29176","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu&#039;est ce que la rentabilit\u00e9 \u00e9conomique ?<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez la rentabilit\u00e9 \u00e9conomique, indicateur cl\u00e9 de performance pour mesurer l\u2019efficacit\u00e9 des actifs d\u2019une entreprise.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Qu'est ce que la rentabilit\u00e9 \u00e9conomique ?","description":"D\u00e9couvrez la rentabilit\u00e9 \u00e9conomique, indicateur cl\u00e9 de performance pour mesurer l\u2019efficacit\u00e9 des actifs d\u2019une entreprise.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/deeops.fr\/old\/glossaire\/rentabilite-economique\/","url":"https:\/\/deeops.fr\/old\/glossaire\/rentabilite-economique\/","name":"Qu'est ce que la rentabilit\u00e9 \u00e9conomique ?","isPartOf":{"@id":"https:\/\/deeops.fr\/old\/#website"},"datePublished":"2025-06-16T12:39:00+00:00","dateModified":"2026-04-01T13:25:01+00:00","description":"D\u00e9couvrez la rentabilit\u00e9 \u00e9conomique, indicateur cl\u00e9 de performance pour mesurer l\u2019efficacit\u00e9 des actifs d\u2019une entreprise.","breadcrumb":{"@id":"https:\/\/deeops.fr\/old\/glossaire\/rentabilite-economique\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/deeops.fr\/old\/glossaire\/rentabilite-economique\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/deeops.fr\/old\/glossaire\/rentabilite-economique\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/deeops.fr\/old\/"},{"@type":"ListItem","position":2,"name":"Glossaire","item":"https:\/\/deeops.fr\/old\/glossaire\/"},{"@type":"ListItem","position":3,"name":"Rentabilit\u00e9 \u00e9conomique"}]},{"@type":"WebSite","@id":"https:\/\/deeops.fr\/old\/#website","url":"https:\/\/deeops.fr\/old\/","name":"DeeOps","description":"DeeOps. 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