{"id":30888,"date":"2025-09-19T13:31:22","date_gmt":"2025-09-19T11:31:22","guid":{"rendered":"https:\/\/deeops.fr\/old\/?page_id=30888"},"modified":"2026-04-01T15:25:17","modified_gmt":"2026-04-01T13:25:17","slug":"rentabilite-financiere","status":"publish","type":"page","link":"https:\/\/deeops.fr\/old\/glossaire\/rentabilite-financiere\/","title":{"rendered":"Rentabilit\u00e9 financi\u00e8re"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row module_class=\u00a0\u00bbglossaire-content\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||23px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h1>Qu\u2019est-ce que la rentabilit\u00e9 financi\u00e8re?<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: left;\">La rentabilit\u00e9 financi\u00e8re d\u00e9signe la capacit\u00e9 d&rsquo;une entreprise \u00e0 g\u00e9n\u00e9rer du profit \u00e0 partir des fonds investis par ses actionnaires. Elle mesure donc le retour sur les capitaux propres. C\u2019est un ratio strat\u00e9gique qui permet de savoir si les ressources mises \u00e0 disposition par les associ\u00e9s produisent un rendement suffisant, et dans quelle mesure l\u2019entreprise valorise les moyens financiers dont elle dispose.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2 style=\"text-align: left;\">Comment calculer la rentabilit\u00e9 financi\u00e8re ?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<blockquote>\n<h4>Rentabilit\u00e9 financi\u00e8re = (R\u00e9sultat net \/ Capitaux propres) \u00d7 100<\/h4>\n<\/blockquote>\n<h3>\u00a0Exemple :<\/h3>\n<p>Une soci\u00e9t\u00e9 affiche un r\u00e9sultat net de 60 000 \u20ac pour des capitaux propres de 300 000 \u20ac. Sa rentabilit\u00e9 financi\u00e8re est donc de 20 %.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>Pourquoi cet indicateur est strat\u00e9gique ?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: left;\">Pour une entreprise, surveiller sa rentabilit\u00e9 financi\u00e8re, c\u2019est :<\/p>\n<ul>\n<li style=\"text-align: left;\">Mesurer l\u2019efficacit\u00e9 de la gestion financi\u00e8re du dirigeant.<\/li>\n<li style=\"text-align: left;\">Rassurer les actionnaires et attirer de potentiels investisseurs.<\/li>\n<li style=\"text-align: left;\">Comparer la performance avec d&rsquo;autres soci\u00e9t\u00e9s du m\u00eame secteur.<\/li>\n<li style=\"text-align: left;\">Anticiper les besoins de financement et optimiser la structure du capital.<\/li>\n<\/ul>\n<p>Elle permet aussi d&rsquo;\u00e9valuer si le recours \u00e0 l\u2019endettement est judicieux, car un bon niveau de rentabilit\u00e9 peut justifier le financement externe pour acc\u00e9l\u00e9rer la croissance.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>Rentabilit\u00e9 financi\u00e8re VS Rentabilit\u00e9 \u00e9conomique<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Bien que proches, ces deux notions n\u2019\u00e9valuent pas les m\u00eames choses :<\/p>\n<table>\n<thead>\n<tr>\n<th>Crit\u00e8re<\/th>\n<th>Rentabilit\u00e9 financi\u00e8re<\/th>\n<th>Rentabilit\u00e9 \u00e9conomique<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Base de calcul<\/td>\n<td>Capitaux propres<\/td>\n<td>Ensemble des ressources engag\u00e9es<\/td>\n<\/tr>\n<tr>\n<td>Public concern\u00e9<\/td>\n<td>Actionnaires<\/td>\n<td>Dirigeants et gestionnaires<\/td>\n<\/tr>\n<tr>\n<td>Impact du financement externe<\/td>\n<td>Oui<\/td>\n<td>Non<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>En r\u00e9sum\u00e9, la rentabilit\u00e9 financi\u00e8re int\u00e8gre l\u2019effet de levier de l\u2019endettement, tandis que la <strong><span style=\"color: #0000ff;\"><a href=\"https:\/\/deeops.fr\/old\/glossaire\/rentabilite-economique\/\" style=\"color: #0000ff;\">rentabilit\u00e9 \u00e9conomique<\/a><\/span><\/strong> se concentre uniquement sur l\u2019efficacit\u00e9 de l\u2019activit\u00e9 sans tenir compte de la structure de financement.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>L&rsquo;effet de levier : booster ou bombe \u00e0 retardement ?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: left;\">Une rentabilit\u00e9 financi\u00e8re peut \u00eatre augment\u00e9e artificiellement gr\u00e2ce \u00e0 l\u2019endettement. Ce ph\u00e9nom\u00e8ne, appel\u00e9 effet de levier, fonctionne si les projets financ\u00e9s par la dette g\u00e9n\u00e8rent un rendement sup\u00e9rieur au co\u00fbt de celle-ci.<\/p>\n<p>Cependant, ce levier comporte aussi des risques, notamment en p\u00e9riode de hausse des taux ou en cas de baisse d\u2019activit\u00e9. Il est donc essentiel de trouver le bon \u00e9quilibre entre financement interne et externe.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>Am\u00e9liorer votre rentabilit\u00e9 avec DeeOps<\/h2>\n<p>Le logiciel DeeOps vous aide \u00e0 suivre vos indicateurs financiers en temps r\u00e9el. Gr\u00e2ce \u00e0 des modules comme Tr\u00e9sorerie, Comptabilit\u00e9 ou Simulateur de Sc\u00e9narios, et avec l\u2019aide de N\u00e9o, notre assistant IA intelligent, vous pouvez :<\/p>\n<ul>\n<li>Visualiser votre rentabilit\u00e9 \u00e0 tout moment<\/li>\n<li>Simuler l\u2019impact d\u2019un nouvel investissement<\/li>\n<li>Suivre vos indicateurs sur des tableaux de bord interactifs<\/li>\n<li>Prendre des d\u00e9cisions strat\u00e9giques bas\u00e9es sur la donn\u00e9e<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb3_5,2_5&Prime; use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb2&Prime; custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#edf1ff\u00a0\u00bb custom_padding=\u00a0\u00bb30px|30px|30px|30px|true|true\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb25px|25px|25px|25px|true|true\u00a0\u00bb custom_css_main_element=\u00a0\u00bbposition: relative;||display:flex;||align-items:center;\u00a0\u00bb border_radii=\u00a0\u00bbon|25px|25px|25px|25px\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_css_main_element_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_css_main_element_tablet=\u00a0\u00bb\/*display:flex;||align-items:center;*\/\u00a0\u00bb custom_css_main_element_phone=\u00a0\u00bb\/*display:flex;||align-items:center;*\/\u00a0\u00bb][et_pb_column type=\u00a0\u00bb3_5&Prime; _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb|700|||||||\u00a0\u00bb text_font_size=\u00a0\u00bb60px\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb45px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb30px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb module_class=\u00a0\u00bbh2-cta\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<h2><span style=\"color: #000000;\">Besoin d\u2019un ERP fiable, \u00e9volutif<br \/>et adapt\u00e9 \u00e0 votre activit\u00e9 ?<\/span><\/h2>\n<p>[\/et_pb_text][et_pb_button button_url=\u00a0\u00bb\/contact\/\u00a0\u00bb button_text=\u00a0\u00bbD\u00e9couvrez DeeOps !\u00a0\u00bb button_alignment=\u00a0\u00bbleft\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_size=\u00a0\u00bb20px\u00a0\u00bb button_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb button_bg_color=\u00a0\u00bb#0046fc\u00a0\u00bb button_border_width=\u00a0\u00bb0px\u00a0\u00bb button_border_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb button_border_radius=\u00a0\u00bb50px\u00a0\u00bb button_icon=\u00a0\u00bb&#xf1d8;||fa||900&Prime; button_text_size_tablet=\u00a0\u00bb20px\u00a0\u00bb button_text_size_phone=\u00a0\u00bb18px\u00a0\u00bb button_text_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb button_bg_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb button_custom_margin_tablet=\u00a0\u00bb|50px|||false|false\u00a0\u00bb button_custom_margin_phone=\u00a0\u00bb|0px|||false|false\u00a0\u00bb button_custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb button_bg_color__hover=\u00a0\u00bb#0046fc\u00a0\u00bb][\/et_pb_button][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_5&Prime; 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